What is affiliate marketing?

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Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates […]

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Components of digital marketing

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Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each. Paid search. Paid search, or pay-per-click (PPC) advertising, typically refers […]

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Digital Marketing

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What is digital marketing? At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which […]

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Affiliate Marketing Glossary

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https://www.youtube.com/watch?v=spf_AhwMT_k&t=10s affiliate – the publisher/salesperson in an affiliate marketing relationship. affiliate manager – a person responsible for managing an online affiliate program for an affiliate merchant. affiliate marketing – revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically […]

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