Opinions expressed by Entrepreneur contributors are their own. With the outbreak of the pandemic, going for performance-oriented channels has become a prerequisite for stability. Several advertisers are struggling with low marketing budgets and a pressure to drive return on investment […]
The definition of marketing automation. Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, […]
In the Digital Masters Conference, nine digital marketing experts will share their knowledge, expertise and experience. What’s common between Elon Musk, Richard Branson and Gary Vaynerchuk? Apart from their success, it’s their personal brand that stands out. Earlier, branding was […]
We’ve been around for over a decade offering users price comparison for telecoms and technology products. As a business, our commercial model is entirely based around affiliate marketing and a large part of this is producing content that delivers value […]
Cozy Earth is one of the fastest-growing Bedding and Loungewear brands in the US, offering products that are comfortable, soft and temperature regulating. Cozy Earth gives customers the best sleep of their life, making the world’s softest, highest quality bedding […]
Google has released a report on ‘What is India Searching for?’, the report covers the changing digital behaviours and top five consumer trends which are, ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ […]
Having an effective marketing strategy is crucial to the overall success of your business. That said, 63% of companies still feel their biggest challenge is generating traffic and leads. To combat this, 70% of companies are committed to increasing their lead generation […]
The performance marketing space has seen an accelerated growth amidst the rise of SaaS platforms, along with the growth in popularity of affiliate networks. Increased dependence on new third-party tools has also aided in the measurement of ROI from paid marketing activities. […]
1. Inclusivity One look at the front page headlines shows the significance of inclusivity in our current time-and-place in history. Greater numbers by the day, especially younger audiences and marginalized groups, want to see a more optimistic depiction of equality […]
What is a postback URL? Postbacks, in general, are URLs that are used to pass information about conversion. They are sometimes also called callbacks, server-to-server (s2s) or cookie-less conversion tracking. They are one of two methods of reporting conversions, the other […]
