Cozy Earth is one of the fastest-growing Bedding and Loungewear brands in the US, offering products that are comfortable, soft and temperature regulating. Cozy Earth gives customers the best sleep of their life, making the world’s softest, highest quality bedding […]
Google has released a report on ‘What is India Searching for?’, the report covers the changing digital behaviours and top five consumer trends which are, ‘The need to be Always on’, ‘Power to know more’, ‘Tap and Transact’, ‘Anything, anytime, anywhere on-demand’ […]
Having an effective marketing strategy is crucial to the overall success of your business. That said, 63% of companies still feel their biggest challenge is generating traffic and leads. To combat this, 70% of companies are committed to increasing their lead generation […]
The performance marketing space has seen an accelerated growth amidst the rise of SaaS platforms, along with the growth in popularity of affiliate networks. Increased dependence on new third-party tools has also aided in the measurement of ROI from paid marketing activities. […]
1. Inclusivity One look at the front page headlines shows the significance of inclusivity in our current time-and-place in history. Greater numbers by the day, especially younger audiences and marginalized groups, want to see a more optimistic depiction of equality […]
What is a postback URL? Postbacks, in general, are URLs that are used to pass information about conversion. They are sometimes also called callbacks, server-to-server (s2s) or cookie-less conversion tracking. They are one of two methods of reporting conversions, the other […]
Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s […]
An API integration is the connection between two or more applications, via their APIs, that lets those systems exchange data. API integrations power processes throughout many high-performing businesses that keep data in sync, enhance productivity, and drive revenue. What is an […]
Affiliate Marketing is an arrangement between a merchant that needs to sell an item and an advertiser who needs to help get individuals to purchase that item. How about we investigate the two characters in play: The Merchant […]
There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It’s important you understand some of these myths so you can make the correct decisions for the future […]
