Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge. This is because for most companies, your website serves as a hub for all of your digital […]
Incent traffic is when people get paid money, a prize, or some kind of reward to do something like play a game, install an app, complete a video ad view, fill out a survey or whatever the reward is typically virtual […]
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing is used by leading brands […]
No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot […]
Marketing is the process of getting potential clients or customers interested in your products and services. The keyword in this definition is “process“. Marketing involves researching, promoting, selling, and distributing your products or services. This discipline centers on the study of […]
We all witnessed the calendar flipping from 2019 to 2020 — we just didn’t see that the whole world would flip with it. Who would have known stepping into this new year would also mean stepping into the “new normal?” […]
If marketing is about putting your message where your audience hangs out (which it is), then social media is a no brainer. That said, many businesses fail to fully leverage social media in their marketing plans. They dabble, sure, but […]
In the middle of a global crisis it’s understandable that many people are concerned about their businesses and how it will be affected in future. It could be that people are now looking at different revenue streams in order to […]
Affiliate marketing is a high-activity endeavor, and marketers need to constantly tinker with their methods to come up with an effective strategy. Over the past several years, there has been considerable research in various types of revenue models. Some have […]
Affiliate marketing can be a lucrative business — if done correctly. Today, 81% of brands have adopted affiliate marketing, and the industry is expected to grow to $8.2 billion in 2022. But despite the abundance of opportunity, many shy away from affiliate marketing because […]
