Behavioral marketing is the strategy of targeting leads or customers based on specific actions they take on a website, rather than just the pages they view. Then, marketers use behavioral segmentation to target specific consumers based on the actions they […]
With more and more activities moving to the online platform, affiliate marketing in 2021 has become even more relevant. The year 2020 pushed us to go on the digital channel making it the ‘new normal’. The report predicted that affiliate marketing was worth over […]
A vertical represents a specific demographic you can identify online. The defining traits of the demographic reflect in the way they use the internet. This shows their interests, which further imply the types of products they are most probable to purchase online. To […]
Affiliate Marketing uses tracking cookies and a pixel placed on the brand’s site in order to track and measure their partners’ marketing activity. The metrics generated from this tracking structure tend to be more tangible than other forms of marketing […]
Consumers today expect their digital experiences to be fast and seamless. If they’re not, the outcome can be costly. One bad ad experience can motivate someone to install an ad blocker, and once that’s done, every publisher on the web […]
What is referral marketing? Referral marketing is when you get your customers to tell their friends about you. Like any marketing, referral marketing (also known as word-of-mouth marketing) usually happens organically. It happens whether or not marketers get involved in […]
If you’d like to make money with Clickbank, you’re not alone. Clickbank has a library of over 4,000 unique products that reach over 200 million customers around the world. Clickbank is an e-commerce platform that connects over 6 million digital […]
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business. […]
Publisher Discovery has announced a new addition to its affiliate analysis toolbox in a Chrome extension. Publisher Discovery’s new extension alerts instantly when you visit a website which is using affiliate links, directly in the Chrome app toolbar. Every time […]
Conversion Tracking Pixel Pixel Tracking Also called client-side, cookie-based, in-browser tracking. This method relies on the user’s browser to track conversions by placing a cookie on the click that is called again on conversion to authenticate the session and […]
