What is email marketing, and where did it begin?
The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.
The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the “@” symbol in email addresses to the world.
Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, “Father of Spam.”
Today, we’re inundated with email marketing campaigns, and yes, some of it still feels spammy, but there’s no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.
With Mailchimp’s campaign builder, it’s easy to find the right email templates for any message—whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday.