How can you measure the success of a marketing campaign?

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Nowadays there are a number of different metrics that can be used to measure the success of your marketing campaigns. It is important to measure the success of your marketing campaign as it allows you to view your return on investment and how many people you attracted to your business with the campaign. Measuring the success of your marketing campaign will also allow you to see if you need to make any changes or improvements to the campaign. Here are some of the most effective ways that you can measure the success of your marketing campaign.

Organic search traffic

One of the most effective metrics that can be used to measure the success of your marketing campaign is through organic search traffic. This involves viewing the traffic that arrives on your website through search engines such as Google, Yahoo and Bing. As you know, content and search engine optimization (SEO) play a huge role in how your website ranks on search engines. Therefore, if you produce high-quality content and optimize SEO on your website it will rank higher on search engines, and more people will visit your website. If you notice that you have a high level of organic search traffic, it means that your marketing campaign is effective.

Social traffic

You can also measure the success of your marketing campaign through social traffic, which allows you to gauge two sections of your content marketing campaign. Firstly, you can evaluate how effective your in-platform content is through social traffic. If you notice that there is little or no traffic on your content you may not be posting enough or it maybe of poor quality. Secondly, through social traffic you can determine how effective your syndicated content is at attracting visitors to your website. Again, if you see there is little or no traffic then it may be a sign that your marketing campaign is ineffective.

Social followers

As well as viewing your social traffic you should also look at your social followers to view the success of your marketing campaign. Viewing the number of followers that you have gained once you have released a new social marketing campaign will allow you to see if the campaign was successful or not. When looking at your social followers you should also look at their engagement and interact with your content. It is important for your followers to engage with your website and content as it helps to build brand awareness and attract new customers to your business.

Returning visitors

The last way that you can measure the success of your marketing campaign is by looking at your returning visitor’s rate. When a customer likes a marketing campaign, they are more likely to return to a site. Therefore, if you notice that you have a high rate of returning visitors it is a sign that your marketing campaign is successful.

Not only are these metrics easy to use and implement, but they are also extremely effective at measuring the success of your marketing campaign.

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