With more and more activities moving to the online platform, affiliate marketing in 2021 has become even more relevant. The year 2020 pushed us to go on the digital channel making it the ‘new normal’. The report predicted that affiliate marketing was worth over $16 billion in 2020 and this would continue to grow at approximately 10% yoy.1 In fact, the numbers for affiliate marketing have skyrocketed, leaving behind the projected stats. The rules of the game have also been tweaked. Assessing what’s worked earlier and what customers value now, it’s easy to predict the most important affiliate marketing techniques.
For a few years now, data-driven marketing and voice-search optimization have been the most popular trends. Now is the time to find new and innovative ways of affiliate marketing, exploring new domains in the marketing space. The biggest news for the industry this year has been the web giants shifting away from the third part cookies which would completely change the dynamics. Though the foundation of this ultimate form of digital marketing remains the same where an affiliate earns a commission for marketing any product or service while earning a piece of profit, understanding the driving forces behind the developing trend would be vital. To make the maximum impact, here are some do’s and don’ts. Let’s start with the don’ts.
Stay away from spam content: Spam attack often happens during the shopping season. Marketer and bloggers leave no stone unturned to reap major benefits of affiliate marketing. In the rush to grab every opportunity, your content may become too ‘spammy’. This can hamper the steady flow of traffic returning to your site. Top earning hubbers focus on ‘need’, instead of the ‘want’. The best strategy to avoid the ‘spammy’ label is to stay away from posting any content that the audience does not expect. Though it may attract large amounts of traffic, but the conversion rates would be poor. This may lead to an affiliate losing his credibility and even getting removed from the affiliate program.
Don’t ignore the affiliate terms and conditions
Usually, before signing any affiliate program, most probably you would be required to agree to an affiliate terms of service document. These would clear the ground rules for what you can and can’t do while promoting a brand. These guidelines must be followed to continue to receive full compensation. Breaking the rules also sometimes result in termination of the partnership.
Generate Compelling Content: One thing that has remained constant with the changing time is the need for impactful and engaging content that makes people come back to their website. Be it an email or video or a blog post, the steadiest affiliates focus on creating compelling content for their viewers so that they revisit. In the end, it’s all about how much value the content is providing to the viewers and if you are considered a reliable source of information. And when this is done consistently and meticulously, promotion of a service or a product as part of an affiliate marketing program becomes a lot easier and impactful. Creating valuable content for the audience and including affiliate links to the concerned brands it opens up the opportunity to connect with new audiences and convert new sales.
Place Links in the right place: No matter what multi-dimensional online marketing strategies an affiliate may employ, he can monetize his campaign only through affiliate links. These links are also essential for keeping an eye on the online performance of the marketers. These links are vital for an affiliate to get credit for a customer referral.
Don’t stray away from your niche: Too much of everything is bad. When the affiliate marketers try to promote too many products or services in order to make money, things turn against them. Marketing gurus advise that though this may be a good strategy for established marketers, it can have adverse impact for beginners. For instance, if the Wire Cutter, a favorite online review site for electronics, gadgets and consumer goods, starts promoting home décor items, it won’t make much sense.
Research about audience and product: An important step towards successful affiliate marketing is that you have to make sure the products that you are reviewing on your website are authentic and have a credit in the market. It is also important to focus on the target audience of the product. Including customers’ expectations from the newly launched product and some consumer testimonials would make a greater impact.
Generate multiple traffic sources: The prime task for publishers is to generate traffic to these affiliate offers, which generates more traffic to the advertiser’s website via an affiliate link. Ideally this results in higher profits and more conversions. Therefore, to be able to generate traffic is the top priority for the publishers and multiple traffic sources would mean better performance. Today, mobile shares 46% of all affiliate clicks and 26% of all affiliate sales. Hence, a mobile friendly site is vital to outrank competitors.
With these tips, Trackier chalks out a perfect strategy for an affiliate publisher to achieve good results. The main point to remember is to avoid common mistakes and choose properly fitting affiliate campaigns. It is important to choose an affiliate program that does not sell a lower quality product and promote the products digitally; such products have high conversion rates as they offer instant access and instant gratification to customers.